Kano State Football Association (KSFA) would continue to embrace and support brand initiatives that would promote the development of the game, chairman of the association, Sharif Rabiu Inuwa Ahlan has averred.
Ahlan said the role of brand promotion in football is critical in the development of the game.
He added the state FA accords serious attention to the adoption of brand policies that are geared towards grassroots football development.
The NFF member, in his remarks at the La Liga fans Northern zone meeting held at in Kano Sunday evening commended the organizers of the august meeting.
He further commended the Spanish league operators, La Liga, for their collaboration with a Kano-based private fm station, Arewa Radio, describing the La liga broadcast and fans partnership initiative as wonderful.
He urged La Liga and Arewa Radio, to maximize the partnership, stressing that such would enhance the development of the game in Northern Nigeria.
In his remarks, the head of sports desk, Cool/Wazobia/Arewa FM, Babs Sherif Abdallah said “Kano is the home of La Liga. This is the starting point. More benefits will come to La Liga fans in Kano and Northern Nigeria.